It use to be that you could get baseball and hockey cards with a stick of gum before the cards became the main trust of collecting. Some candies came in strange packaging. However the Japanese have mastered marketing their anime shows with candy products. For the most part here, like the stick of gum in baseball cards, the candy becomes second place. Maybe for the better since neither the gum nor candy are of great quality. So let’s take a look at some products.

Example of a knockoff

Hamtaro - Chinese style Hamtaro - Chinese style

Not all candies with prizes are legit. This one is a Chinese knock off. Packaged with small box holding the figure stamp was cellophane with the candy. However the package graphics where washed out colours and fuzzy lines out compared to bright crisp line lower box. Top box lacked shinny surface of the lower. The candy, which has a crispy dry biscuit center, has no flavour. Out of the three, it had the most candy content but it’s hardly worth it if inedible.

Detail of stamp

At least the stamp is cute. Since each package has a window to see the number of the stamp in the box, this makes collecting a little easier.

Packed Inside

Many candy companies have mascots for their products. This one has the mascot within the packaging with a small window. The mascot which has 12 different colour bottoms makes it worth hardly collecting. Though it gives people a choice of of colours. It also comes with a loop to attach to backpacks, etc.

Once again the chocolate is flat if not bitter taste as oppose to sweet chocolate as us North Americans are used to. Maybe a good thing for those with sugar diabetes. It should be noted that the product contains peanuts.

Kendered Egg’d

I was surprised when I opened this package. What I didn’t expect that what I thought was a chocolate egg was simply a plastic egg that was chocolate coloured. The candy, nothing more than wafer in a wrapper, was the only edible content of the package. Much unlike the Wonder Capsules noted in the Digi-Eggs article.

The real bonus was the figure was of old Kamen Rider JAKQer. A bonus due to they are planning to remake this version of Kamen Rider for next year.

Checklist of figures you can collect

Inside liner notes

Interesting that this series of candy-toy treat covers three series of Kamen Rider which crossed over into the Sentai team genre. The only thing that would have made this product cooler if it was a ‘click figure’. It is about same size. Maybe someone can come up with a conversion.

Details of outside package

No doubt there are countless products out there. Unfortunately for North American shows a such product endorsement outside the main stream media giants can be seen here. Outside of Kender Eggs, the market for toy and candy is pretty well ignored.

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… originally posted in bentoOTAKU, December 1, 2003